The identity aims to be simple and memorable, in order to create a visual language that communicates a high quality and refined product.

The logo contains a few different meanings. Firstly, the most obvious, the shape of the fiddle hinting towards the style of music. Secondly, the waves convey the feeling of sound whilst depicting waves around the ‘island’ of the fiddle. Also, in a looser sense, the waves resemble somewhat of a fingerprint which further emphasises the unique/custom concept.